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The
Right Words for Today's Business
Radio/TV
Scripting
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Words
are a lens to focus one's mind.
~
Ayn Rand
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Research
indicates the key to attention is variety. And you have just 30 to 60
seconds to keep the attention of the adult brain. Using the Right
Words can set the visual for your campaign, ensuring the attention
of your targeted audience. Illustrating a point, capturing a picture
with the Right Words will give your audience a moment they will remember.
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“Winter
is an etching,
spring a watercolor,
summer an oil painting
and autumn a
mosaic of them all.“
~
Stanley Horowitz
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